Sensis Condom Rebrand
Grove Medical LLC had the first US condom patent passed in over 50 years for quikstrip tabs on latex condoms. Sadly, they went bankrupt because they were not selling enough.
I identified three issues for this: poor packaging, wrong target audience, and overpriced. To reintroduce this condom I made them polyurethane instead of latex, chose a new target
audience, and created new packaging.
The new target niches is independent women in their late 20s - 40s who are
willing to pay more for higher quality condoms that put them in control.